Since its inception in 2000, Mrs. Meyers Clean Day products have staked a place in our hearts, cabinets, and front-row window displays of supermarkets and corner stores alike. The retro, monochromatic labels and wholesome slogans (‘Wishing You a Clean and Happy Home, Cleans Like the Dickens!’), not to mention cruelty-free, low-impact manufacturing, has made the Mrs. Meyers brand all but irresistible.
It’s hard to have a brand this is drawn on horticultural, and more so, sustainability and green ethics. Wilder is always inspired by companies that are managing to deliver the goods. It’s one reason we wanted to work with Mrs. Meyers for our Summer 2012 issue. That and their amazing community gardening program that includes seeds, events and inspiration.
We spoke with Kim Chisholm, VP of Marketing of Mrs Meyers, about their experiences.
WQ: For our readers who may not already know, who is the real Mrs. Meyers?
She is the founder’s [Monica Nassif’s] mother, Thelma Meyer – a Midwestern mom of nine kids. She is also turning eighty-years-old this August, so watch for some celebrations this month.
WQ: Does she have a major hand in creating product recipes, and/or the way products are marketed, or is she primarily a company totem?
She’s not directly involved in the day-to-day product development or marketing of the products but we are inspired by her values – things like being neighborly, practical, uncomplicated and hard-working. [Those things] really are the truth behind the products and brand. Whenever possible we like to feature true stories from her everyday life (like a recipe, craft or experience). I think she keeps us real and grounded in what’s important. She’s an amazing person and it’s easy to be inspired by her.
WQ: How are the products made?
The products are developed in-house (we have a great lab) and the products are made largely in a 100-mile radius of our office. They contain plant-derived essential oils and ingredients that are powerful against dirt and grime, but leave your home smelling like a garden. Most people are often surprised that [ours] work as well as conventional cleaners — and also by the uplifting aromatheraputic scents. We truly are inspired by the garden and think it’s practical that products have strong utility, so we work both these points into our messaging whenever possible.
Kellogg Garden Products was kind enough to be a sponsor of the Winter issue you are all about to enjoy. We chose to work with Kellogg because they make great organic products for your garden. We’re impressed by Kellogg because it has been a family run, sustainable business since 1925. See video above. And we enjoyed working with Kellogg because of Fern Richardson – marketing manager at Kellogg, and also a gardening author.
From everyone at Wilder to everyone at Kellogg, thanks so much!